No Label under Bored Beverages, with its flagship product, Original Mead, has successfully captured a significant 7 per cent market share in the fiercely competitive Ready-to-Drink (RTD) market in Delhi.
Mead, a long-forgotten category in the beverage industry, has been brought back to life by Bored Beverages. Pranoy Chakrabarty, COO of Bored Beverages, expressed his satisfaction with the progress achieved in Delhi and Haryana within a short span of six months. He said, “While we are thrilled with our current success, we have ambitious plans to expand our product portfolio in the upcoming year. Our goal is to introduce No Label Meads to new markets and share our love and passion for this ancient drink with a broader audience.”
Mead is an alcoholic beverage that is made by fermenting honey with water, and often with the addition of fruits, spices, grains, or hops. It is one of the oldest known fermented beverages and has a rich history dating back thousands of years. Mead can range in taste from sweet to dry and can have a wide variety of flavors depending on the ingredients used during fermentation.