The Korea Tourism Festival kicked off with an enchanting gala night, celebrating cultural connections and vibrant experiences on Friday. This festive event marked 50 years of harmonious diplomacy between Korea and India, and strengthened cultural bonds. Younggeun Lee, Executive Director of Korea Tourism Organisation with Roshan M Thomas, Deputy Secretary, Ministry of Tourism, Government of India attended the event and underlined the importance of this cross-cultural collaboration.
While addressing the conference, Myongkil Yun, Regional Director – India & SAARC, Korea Tourism Organisation said, “As we look ahead, the Korea Tourism Festival serves as a testament to the enduring cultural connections between our nations. This event symbolises the deep-rooted ties that bind us and opens doors for even more vibrant cultural exchanges.”
“As part of Visit Korea Year, we eagerly anticipate strengthening these connections and welcoming travellers to explore the enchanting offerings of Korea. The festival’s success reaffirms Korea’s growing popularity as a favoured destination for Indian travellers,” Yun added.
Aligned with KTO’s (Korea Tourism Organisation) ambitious initiative, Visit Korea Year 2023-24, the festival’s success underscores Korea’s rising popularity among Indian travellers. KTO data reveals that Indian visitors to Korea had surpassed 49,580 by June 2023, with projections reaching an impressive 120,000 by December 2023. These figures solidify Korea’s appeal to Indian travellers.
Moreover, KTO hosted a Travel Mart event on Friday, featuring participants like JeollaNamdo Tourism Organisation, Gwangju City, nine destination management companies, Korean Air, Asiana Airlines, Bioface, and Amorepacific. These participants actively engaged, creating a platform to explore various aspects of Korean travel and lifestyle.
Additionally, the Korea Culture and Tourism Festival opened to the public on Saturday and Sunday at Ambience Mall, Gurugram. This festival offers a unique opportunity to experience different facets of Korean culture, including K-Performance, K-Beauty, Korean food and traditional games.
At the event, Indian Television Actress, Model and Influencer, Anushka Sen, has been named the Honorary Ambassador of Korea Tourism from India.