Internet search giant Google is rolling out a new feature to Google Maps and Search that will allow business owners to communicate with their customers or potential customers directly.
This feature will be available for verified businesses only, said the company in a blog post. Citing a rise in communication between business owners and customers as a reason for the roll out of this feature, Google said, “As more people try to make more informed decisions before leaving the house, we’ve seen an uptick in the number of messages sent to businesses. Since the beginning of this year, people have initiated more than twice as many messages to merchants right from Business Profiles on Search and Maps.”
The company is rolling out the option for business owners to turn messaging on from their Business Profile and then start replying to customers on Google Maps from the business messages section in the “Updates” tab and soon, these businesses will also be able to see such messages from Google Search as well through Customers menu on your Business Profile.
In addition to clicking on the “Message” button on the Business Profile of any business, users will also have the option to start a conversation from any post they create.
Another feature that Google is rolling out for business owners is to be able to see more metrics to see how their Business Profile is being discovered.
“Soon you’ll see a more detailed list of the search queries customers used to find your business on Google. At the beginning of next year, you’ll see updates to the performance page that show whether customers saw your business via Google Maps or Search and if they saw it from a computer or mobile device. All your performance data will be available for up to six months. Dig into the numbers to see how your business is performing over time and how your Business Profile resonates with customers,” said Google.