Oh, how Media Row has changed!

Long gone are the days of bringing Super Bowl proposition bet packets for radio hits. Every media outlet is ready to rock and quietly familiar with props. I guess that makes sense, given that over 30 states have legalized betting and this Sunday will be the first time that fans can legally wager from their seats.

Shockingly, breaking down why a sack prop at +140 has value, while the same wager at +110 does not is far from compelling content. However, do you know who does move the needle? The Kelce brothers do — and every outlet has embraced the creativity of oddsmakers to incorporate them and other fun storylines into the Super Bowl Sunday mix.

Here’s a quick look at a few of the more out-of-the-box prop bets that have been created specifically for this weekend.

Travis Kelce receiving yards (-6.5) vs. Jason Kelce snaps: With props like these, it starts with assessing the floor and ceiling of each side of the equation. Barring injury, Jason’s floor is about 60 snaps, but his ceiling is around 78. Travis, on the other hand, could be anywhere from 40-110 receiving yards. So, let’s side with Travis. In short, there are seemingly more ways to win.

LeBron James points + assists + rebounds vs. Jalen Hurts rushing yards: Hurts is injured, plain and simple. As such, I’d rather back the guy who’s been a statistical machine. The last time Hurts ran for over 40 yards was prior to his injury. Meanwhile, LeBron has registered at least 40 PAR in eight consecutive games.

Birdies at the 16th hole (-1.5) at the WM Phoenix Open’s fourth round vs. Super Bowl first quarter points: At some point, you have to trust your gut. I like the under for the Super Bowl, but I also think nerves play a role early on. Seeing 10 combined points scored in the first quarter seems like a maximum — but just seven or even zero is not off the table. So let’s roll with the mayhem at TPC Scottsdale and have some fun.