Building a successful business from the ground up is no easy feat, but for Arjoon, it has become a remarkable journey filled with determination, practicality, and a passion for digital entrepreneurship. With over 12 years of experience, Arjoon has honed his expertise in digital brand building, especially in the areas of direct-to-consumer (D2C) launches and creating tailor-made brands with exponential growth potential.
Arjoon’s journey began in 2008 as a data analyst at HCL, and from there, he embarked on a diverse range of projects and collaborations across various industries. In 2010-11, he delved into the world of digital marketing and his approach has always been hands-on, emphasizing practical experience over passive observation.
His early foray into SEO provided a niche start, which became his forte. Throughout his career, he has worked with apparel, beauty, skincare, real estate, and food brands, developing a diverse skill set and valuable insights into different market segments. He has worked with over 30 brands in the past few years, ensuring their searchability and executing strategies for growth across multiple marketplaces.
Arjoon attributes his success in building digital brands from scratch to several key factors. He possesses a deep understanding of marketing channels and their input-to-output ratio, allowing him to strategically select the right channels for optimal results. He has also stayed ahead of the curve by following global content creators and keeping up with industry trends. Arjoon’s practical approach, focusing on execution rather than relying solely on brand marketing, has further contributed to his achievements. Moreover, he has actively explored new concepts and platforms, such as Amazon and Flipkart, to expand his business ventures and leverage their growing popularity.
His end-to-end consultancy provides valuable support to clients, whether they are in the product development stage, preparing for launch, or seeking to stand out in a crowded market.
Arjoon’s track record includes successful D2C launches, both in the Indian market and internationally and launching & scaling products in multiple marketplaces, both domestic and international, comes with its fair share of challenges. Arjoon emphasizes the importance of budget allocation, understanding product development stages, and complying with financial and paperwork requirements.
“Establishing a strong foundation in the home market is crucial before venturing into international markets. With my team of experts, I conduct thorough research, execute strategic plans, and ensure effective operations for brands looking to enter new territories.” says Arjoon Mehra
Looking ahead, Arjoon has ambitious goals for his entrepreneurial journey as he plans to establish a cosmetic testing lab and a small food processing lab to expedite new product development for his clients. Additionally, Arjoon envisions setting up an incubation center to support aspiring entrepreneurs interested in creating market-first brands.